Show off your products using more than just images—we're now introducing product videos!

They say a picture is worth a thousand words, so then a video must be...a billion bucks? Video content has been shown to make your visitors stay longer, make them feel more confident about going ahead with a purchase, and ultimately increase conversion rates. Sounds too good to be true? Why not try it out yourself, it's just as simple as adding a product image!

In your dashboard, go to one of your products and click [+] under Images & videos to select your video file. The Tictail marketplace and all our standard custom shop themes (except Coco and Kurt) support product videos out of the box, without changing a thing. Just upload your video, and get ready to sell!

Adding product videos to Coco, Kurt or a customized theme

However, if you are using one of the themes Coco or Kurt, or have customized your theme to remove the {{slideshow-<SIZE>}} template tag, your videos won't be able to play—and will instead display a cover image of your video. But no worries! Just follow the steps below and your product videos will run as smooth as ever.

1. Go to Custom Shop > Shop design.

2. Click the </> icon to access your theme editor.

3. Locate the part in your theme code where you want to display your product videos. This is usually the same place where you display product images. Here, go ahead and add:

<a href="{{url-2000}}" class="fullscreen fullscreen_image" {{#video}}data-video-sources="{{#streams-2000}}{{type}};{{src}};;{{/streams-2000}}" {{/video}} data-fullscreen-group="product-{{id}}-images">
  {{^video}}
    <img src="{{url-500}}" itemprop="image"/>
  {{/video}}
  {{#video}}
    <video class="tictail_video" poster="{{url-500}}" loop muted playsinline disableremoteplayback>
      {{#streams-500}}
        <source type="{{type}}" src="{{src}}">
      {{/streams-500}}
    </video>
  {{/video}}
</a>

Now just head over to your product to upload your first video, and you're done!