There are many ways to get your shop to rank higher on Google, however there are no magic formulas that are guaranteed to work. But with this guide, we hope to help you get on your way.
SEO (Search Engine Optimization) basically contains two different areas, on page and off page. We'll go through the most important and basic pieces with you in this help article.
META tag for shop description
The description META tag is displayed in Google's search results. Tictail automatically takes the first 160 characters (Google's limitation) from your shop description and uses it as your description META-tag.
Therefore, write your shop description wisely! Use clear, concise language that draws customers in and will register well in Google search results.
Below, you can see how Caroline Hjerpe has used the About page to describe her shop and what you might find in it if you click the link.
Titles on products and categories
It's important that you tell Google exactly what the product you are selling is. Similar to your shop description, your product names and descriptions will help Google locate your products and provide better search results.
For example, if you sell umbrellas and have a model named "Louis", then a good product name for that would be "Louis Umbrella" or "Louis Red Umbrella" instead of just "Louis". Google doesn't know that "Louis" is an umbrella unless you tell it.
The same goes for categories; try to name your shop's categories appropriately using keywords. For example, titles such as "Women Clothing" or "Socks" will indicate exactly what you offer in your shop to Google.
Write great product descriptions
The description of the product is important for both the customer and for Google. Explain the product well, using words that will help you increase your rank.
But don't over-do it—longer is not necessarily better. It's important that the description is easily readable by a human and not just mumbo-jumbo-stuffed keywords—this will not only be unreadable by your customers, but Google will probably also mark it as spam.
Here's an example of a what we believe is a compelling and informative product description. We're using the word "Umbrella" as well as a related keyword "Accessory" without adding to much so that Google won't mark it as spam.
Google's Webmaster Tools is a great service to manually get a head start on indexing your site on Google. Get started by registering your site with Google Webmaster Tools (Bing and Yahoo also have these tools). Here's how to do it in Google:
1. Go to Google Webmaster Tools and log in to your personal or professional Google account.
2. In you Google Webmaster Tools first page, fill in the URL to your Tictail shop in text field, and click the Add a Property-button.
3. Next you will need to verify your ownership of the site. Switch to tab Alternate methods and choose HTML tag.
4. Once you have selected HTML tag, a meta tag text will display. Copy this whole meta tag and go to your Tictail theme editor (under Custom Shop > Shop design).
5. Paste the meta tag somewhere in the <head> section of your code. Click Save.
6. Go back to Google Webmaster Tools and hit the Verify-button. If the meta tag was implemented correctly, you will now be displayed a message congratulating you on successfully verifying the ownership of your shop. Well done! If you get an error message, please make sure your shop is online and try again.
7. Click the Continue button to be redirected to your Google Webmaster Tools dashboard. In the menu, select Crawl and then Fetch as Google.
8. Click on the Fetch button.
9. After success, click Request indexing.
10. Check the I'm not a robot checkbox, and select Crawl this URL and its direct links to index all of the pages in your shop. Click Go.
Now there's nothing more to do but wait for Google to index your site!
Get other sites to link to you
The best way to get a natural good position on Google is to create quality content so that other sites link to your site. Search engines measure the quality of a site depending on how many other sites that links to it (among other factors). Having a blog connected to your Tictail helps, and especially if you write quality updates on a constant basis.
This is the best tip you could get. No site will automatically rank in the top spots on Google—it takes time! Try to engage your costumers through social media and keep your shop and blog updated and soon enough you will start climbing up the rankings.
Want to learn more?
As mentioned in the beginning of this article, this is just a quick guide to get started. Below is a list of more resources for the ones of you who really want to dig deeper into SEO!