Please note that this tutorial is only applicable to your custom shop (and not your marketplace shop).
Linking to your blog will help increase traffic to your shop and build a better rapport with your customers. If you don't yet have a blog, we recommend getting started on one of our favorite blogging platforms—check out Tumblr, Wordpress and Blogger.
Okay, let's connect your blog to your shop:
1. Go to Custom Shop > Settings. Scroll down to Social, and under Blog link enter your blog's direct URL in the text field.
2. And that's it—you're already done! You will now see a link to your blog in the menu of your shop.