At Tictail, our Instagram serves as a gateway for our followers to explore our community of emerging brands and learn more about their stories and products. Images are carefully chosen by our editorial and social team through exploring both Instagram and the marketplace. To increase the likelihood of getting featured:
- Make sure you’re selling an original product that falls under one of our main verticals: Fashion, Art, or Home Decor.
- Take photos of your product in a lifestyle setting that best shows how your product is worn or used. For example, if you sell ceramics, show your planters with a plant in them, or if you’re an artist, photograph one of your prints in a home!
- Photos should be large with bright lighting and no obvious filter. Photographs shared in portrait mode (i.e where the photos are longer length wise) are preferred.
- Tag Tictail and add hashtags to your photos like #discoversomethingnew or #tictail—we regularly explore these tags for products to feature! Explore our feed for a better idea of the type of products and images we post.
How do I get featured?
By following the guidelines above and tagging Tictail and/or using any of our hashtags (#discoversomethingnew, #tictail, #notfaceless) you can trust that the social team at Tictail will see your image. If they decide it’s a good fit, they will repost it. Every month we look through thousands of photos to decide which ~30 to feature. And don’t give up if we don’t repost immediately! Keep following the guidelines above and hopefully we’ll find a fit for your image in our feed.
Posts vs. Stories: What’s the difference?
While our Instagram focuses on products in lifestyle settings and inspiring images from our brands and beyond, our stories focus on showing a wide variety of products to our audience.
We post on average five stories a week, and every story has the option for viewers to click through to a link that takes them directly to a product’s page on the marketplace!
Stories are built around a variety of themes, both consistent and topical. Some examples are New Awesome Shops, where we feature shops that are new to Tictail’s marketplace, and Around the World, where we feature brands from one particular city, country, or region.
Stories are a shopping and discovery based feature for our audience, with all images sourced directly from the marketplace. Improving your product imagery will increase your chances of being featured on stories. For more tips on how to create great product images, read our help article here.