Your products speak for themselves, but it’s important to also put what your brand is all about into words. This is where your About page comes into play; spend some quality time working on this page and relaying your brand identity.
Here are some tips for writing a memorable About page:
1. Tell your brand’s story
It’s all about storytelling; dig deep into the history of your brand and your team members’ relationship. A clear and well-developed brand narrative will help you engage and establish a personal connection with your shoppers.
2. Make it personal
Tell your story in a way that your readers can relate to through personal anecdotes and descriptive narratives. Make them want to read more about you and actively engage with you as a brand.
3. Describe what makes your brand unique
You don’t find brands like yours very often. We know that, but you'll need to explain to your shoppers what makes your brand and products unique. What inspires you? Where have you traveled, and what have you seen? Where do your materials come from? Do you use ecological methods or textiles? Don’t be afraid to brag about your brand!
4. Add pictures of your workshop, your team, or your products in creation
Great images captivate any audience. Because your shoppers want to know where your brand has been, what inspires you, and where and how you create your products, don’t be afraid to load your About page up with images that will enhance your shoppers’ understanding of who you are and what's important to you.
5. Speak to your shoppers
Think about how you would introduce yourself and your brand to someone you’ve never met before. Keep it concise, yet make sure the page accurately portrays your brands identity and tells its story. This page was written for the sole purpose of your customers, so be sure that it explains the value of engaging with your product.
6. Be human.
Talk to your shoppers like you would a friend. Write in a conversational tone and be sure to keep it short and sweet.
7. Provide your contact information.
Your shoppers want to know how to get in touch with you. Prompt them to get in touch via Tictail Talk, or provide your email address at the bottom of this page. If you have a physical shop, this is also a great place to promote your business and give directions to your shop!
8. Don’t let your story get lost in translation.
If you’re native language isn’t English, we recommend writing at least a summary of your About page in English, if not translating the page entirely.
If you’re looking for some inspiration, here are a few great About pages from other Tictail brands: